SEO

7 Obsolete SEO Tactics You’re Wasting Your Time On

7 Obsolete SEO Tactics You’re Wasting Your Time On

There are some great tips in this article on what works and what doesn’t in modern day SEO.

SEO Techniques for Bigger Picture Promotion

SEO Techniques for Bigger Picture Promotion

This article raises some good issues about the state of SEO and the need to diversify marketing efforts for ‘bigger picture’ success. If you’re in to SEO you probably know about these techniques before. But often we see these techniques ignored as companies tend to only cover the basics of optimisation. The interesting suggests Semantic SEO, Holistic […]

PR & SEO – The Aftermath of the Link Scheme Update

PR & SEO – The Aftermath of the Link Scheme Update

Google sent a shockwave through the PR industry with a link scheme update that enforced new guidelines within press releases.   Elliot Walker‘s insight: This article contains some good points on the effectiveness of press release distribution for SEO. The key take-away from this is that companies should write good quality, newsworthy releases intended to […]

Search Engine Optimization in Pictures – VIDEO

Search Engine Optimization in Pictures – VIDEO

It’s easy to get lost in the technicalities of SEO. So it’s refreshing to see this cute little video which lays out the basics of SEO very simply. It’s well worth a watch.

14 Hotel Marketing Trends for 2014 An Infographic

14 Hotel Marketing Trends for 2014 An Infographic

The marketing team at Net Affinity have put together 14 Hotel Marketing trends for 2014 to keep you up to date with developments in Digital Marketing to help you get ahead of the curve with your digital marketing strategy.   Elliot Walker‘s insight: This is a great infographic with a concise selection of trends and […]

Stop Thinking Keywords, Think Topics

Stop Thinking Keywords, Think Topics

See on Scoop.it – Local Web Marketing We have to stop using the term “keyword” as much as we can. It will never go away, don’t get me wrong, but our focus has to change. This means speaking differently, reporting differently, and changing the conversation with our clients about their goals.   Elliot Walker‘s insight: […]

SEO is Not Dead, Long Live Search Engine Optimisation

SEO is Not Dead, Long Live Search Engine Optimisation

People I’ve spoken to recently, quite high up in tourism and travel businesses, have been a bit dismissive of SEO. They’ve heard on the grapevine that SEO is dead. But this couldn’t be further from the truth. Search Engine Optimisation is very much alive and absolutely essential for tourism companies to get found online by […]

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