As a tourism business owner, you’re likely always searching for new ways to reach customers and to be seen in the right place at the right time. Tourists have many options at their disposal, so they’re turning more towards online research to decide what services to choose. One of the best ways you can count […]
Tourism Website SEO: 7 Tactics for Improving Your Ranking Read More »
As a marketing strategist who’s spent the last two decades working with travel and tourism brands, I’ve witnessed countless companies pour resources into traditional SEO tactics. They optimise keywords like “best hotels in Barcelona” and chase backlinks from travel blogs, only to watch their competitors with stronger brands effortlessly outrank them. The uncomfortable truth I’ve
Chart your Google Vacation Rentals journey with this step-by-step guide. Learn about its functionality, benefits, and how you can integrate your holiday home into Google’s platform.
How to Get Your Holiday Cottage Listed on Google Vacation Rentals Read More »
While exploring methods to enhance your position on Google, you’ll often come across the term domain authority. Grasping what domain authority is, how it can help with SEO, and identifying strategies to improve it might seem perplexing. Read on to learn more about this metric and how it can guide your marketing efforts.
What Is Domain Authority And How Can It Help Guide Your SEO? Read More »
As a tourism business owner, you’re likely always searching for the best ways to reach customers and to be seen in the right place at the right time. Tourists have many options at their disposal, but most will turn towards online research via Google to decide what services to choose for an upcoming trip. One
7 SEO Tactics for Improving Your Tourism Website Rankings Read More »
This article raises some good issues about the state of SEO and the need to diversify marketing efforts for ‘bigger picture’ success. If you’re in to SEO you probably know about these techniques before. But often we see these techniques ignored as companies tend to only cover the basics of optimisation. The interesting suggests Semantic SEO, Holistic
SEO Techniques for Bigger Picture Promotion Read More »
Google sent a shockwave through the PR industry with a link scheme update that enforced new guidelines within press releases. Elliot Walker‘s insight: This article contains some good points on the effectiveness of press release distribution for SEO. The key take-away from this is that companies should write good quality, newsworthy releases intended to be
PR & SEO – The Aftermath of the Link Scheme Update Read More »
It’s easy to get lost in the technicalities of SEO. So it’s refreshing to see this cute little video which lays out the basics of SEO very simply. It’s well worth a watch.
Search Engine Optimization in Pictures – VIDEO Read More »
The marketing team at Net Affinity have put together 14 Hotel Marketing trends for 2014 to keep you up to date with developments in Digital Marketing to help you get ahead of the curve with your digital marketing strategy. Elliot Walker‘s insight: This is a great infographic with a concise selection of trends and tips
14 Hotel Marketing Trends for 2014 An Infographic Read More »
People I’ve spoken to recently, quite high up in tourism and travel businesses, have been a bit dismissive of SEO. They’ve heard on the grapevine that SEO is dead. But this couldn’t be further from the truth. Search Engine Optimisation is very much alive and absolutely essential for tourism companies to get found online by
SEO is Not Dead, Long Live Search Engine Optimisation Read More »
