The global pandemic turned the world upside down last year. Before March 2020, life was chugging along as usual, and businesses were working through their marketing strategy to reach their annual goals. But then, out of the blue, COVID-19 had us locked down in our homes, just trying to figure out how to keep business …
Chances are, you and your marketing team have had your world turned upside-down due to Covid-19. But although you may have had to adjust to remote work, there are some ways to make your “new normal” more productive and efficient. Let’s go over 7 tips for productive remote marketing so you can get back to …
There are so many ways to attract customers nowadays, it’s difficult not to feel overloaded. While the tried and tested content marketing methods such as blogging, PR, guest posts and social media are as important today as they ever were, there are many other ways to connect with potential customers. To keep your business competitive, …
The New Year is a time to take stock of business and assess what marketing channels are working and which need some work. As the cornerstone of all digital marketing efforts, a business website has to do a lot of heavy lifting in terms of customer attraction, engagement and conversion. When your website was new, …
New Year, New Website? How To Know If It’s Time For A Website Redesign Read More »
Content marketing is a long game that requires focus and dedication. And unlike a paid ad campaign with an easy-to-track cost per click, the results can be hard to analyse. Taken together, these factors can lead some people to think that content marketing just isn’t worth it. But to create enough quality content for a …
10 Stats That Outline the Benefits of Content Marketing Read More »
When it comes to video creation, the importance of subtitles is often overlooked. It’s natural to post and promote a video once the content is ready to view. But those who fail to add subtitles to their marketing videos are missing out. In our multi-tasking world, few of us sit down at our computers to …
Why and How to Add Subtitles to Marketing Videos Read More »
Life has changed immeasurably since the outbreak of COVID-19. The pandemic has substantially altered the way we live, work, and play. This is also true of the way we consume goods and services. As a result, businesses have also seen a shift in the way they reach and talk to potential customers. What worked before …
How COVID-19 has Changed Consumer Behaviour and What Businesses can do to Respond Read More »
We all know that video is important for marketing, yet very few businesses get around to creating it. There is a belief that it is difficult, time-consuming and costly to create videos. However, we can no longer ignore the importance of video content in our marketing efforts. Statistic after statistic says that video is where …
5 Easy Ways to Create More Video Content For Your Marketing Read More »
Bloggers, journalists and content producers have argued for years over the optimal length of online content. Some like to keep an article short, direct, to the point and easier to read; while others favour in-depth material that keeps eyes on the page for longer. In today’s world of bite-sized social posts, it may be tempting …
5 Reasons Why You Should Publish Long-form Content Read More »
2020 is here already. It’s that time of year when we assess our business plans and develop new marketing strategies to reach more potential customers than the previous year. Some digital marketing methods will always be necessary. Some of the most important include SEO, content marketing and digital PR. However, it pays to keep up-to-date …
