News, Views and Observations

Tourism reviews for reputation marketing

How to Collect Reviews for Your Tourism Business

Any seasoned traveller knows the value of customer reviews when planning the next trip. We know that the difference between a great holiday…
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Man hands touching smart phone - be more mobile friendly

Google’s Mobile Search Update – Time to Get Responsive

Website owners beware. Google is on the warpath again. This time the search engine giant wants websites to be more mobile-friendly. And it's…
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Local SEO link building

The Missing Link Building Tip For Local SEO

Links have become increasingly important for local search since Google's Pigeon algorithm update, but columnist Greg Gifford reminds us that local link building…
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7 Obsolete SEO Tactics You’re Wasting Your Time On

There are some great tips in this article on what works and what doesn't in modern day SEO.
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SEO techniques

SEO Techniques for Bigger Picture Promotion

This article raises some good issues about the state of SEO and the need to diversify marketing efforts for 'bigger picture' success. If you’re…
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Light bulb ideas for content

8 Ways to Generate Blog Content Ideas

Whoever said coming up with blog content ideas is easy must be new to the job. Generating smashing hit subjects on a daily…
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The Surprising Secret of Successful SEOs | SEJ

If an SEO works on improving in this one area, I think that he or she can dramatically improve his or her skill…
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What is Google Authorship? Tips and Resources

This is a really useful overview about what Google Authorship is and why we should be adopting into our everyday marketing practices. It's…
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PR and social media marketing

PR & SEO – The Aftermath of the Link Scheme Update

Google sent a shockwave through the PR industry with a link scheme update that enforced new guidelines within press releases.   Elliot Walker's…
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SEO success

Search Engine Optimization in Pictures – VIDEO

It's easy to get lost in the technicalities of SEO. So it's refreshing to see this cute little video which lays out the…
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