How to Get Your Travel Business Found by AI Search: A Guide to GEO

If you’ve noticed your website traffic shifting lately, you’re not alone. The way people search for holidays is changing dramatically. Instead of typing “Devon holiday cottages” into Google and scrolling through ten blue links, travellers are now asking ChatGPT, Claude, Perplexity, or Google’s AI Overviews questions like “Where should I stay in Devon with my […]

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Tourism Website SEO: 7 Tactics for Improving Your Ranking

SEO

As a tourism business owner, you’re likely always searching for new ways to reach customers and to be seen in the right place at the right time. Tourists have many options at their disposal, so they’re turning more towards online research to decide what services to choose. One of the best ways you can count

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The Travel SEO Secret No One’s Talking About – Why Brand Strength is Your Marketing Secret Weapon

SEO, Digital Marketing, Digital PR, Reputation

As a marketing strategist who’s spent the last two decades working with travel and tourism brands, I’ve witnessed countless companies pour resources into traditional SEO tactics. They optimise keywords like “best hotels in Barcelona” and chase backlinks from travel blogs, only to watch their competitors with stronger brands effortlessly outrank them. The uncomfortable truth I’ve

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How to Audit Your Small Business’s Website and Why It Matters

Content Marketing

Occasional website audits are an important step to ensuring that your website is helping you meet your goals. But how exactly do you run a website audit? How does it affect small businesses, and can you do one on your own? We’ll cover all that information and more below. Understanding Website Audits Before we can

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How Travel & Tourism Companies Can Use Digital PR to Gain Huge Coverage

Digital PR

The travel industry is a whirlwind! Everyone’s vying for attention, from cosy B&Bs to sprawling resorts. But how do you cut through the noise and actually get noticed? That’s where the magic of digital PR comes in. It’s not just about press releases; it’s about crafting compelling stories that capture the imagination and drive real

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10 Reasons Why Your Business Should be Blogging

Content Marketing

If you’re a business owner, you no doubt have come across the idea of starting a business blog. But maybe you’re not sure if it’s worth the time and effort. Well, today, I’m going to give you 10 reasons why your business should be blogging. Read on to find out why you can’t afford to

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How to Write an Email That Converts – From the Subject Line to the CTA

Digital Marketing

Email marketing is a crucial part of running any business today. For an effective email marketing campaign, you need to be able to write an email that achieves a good conversion rate. However, this process doesn’t have to be intimidating. We’ve gathered the most important tips to help you craft that perfect email. Choose an

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6 Reasons To Include Content Marketing In Your Strategy

Content Marketing

You’ve heard it before: “Content is king.” And while other new marketing techniques may have your attention, content marketing is still a big player when it comes to bringing in customers and establishing credibility in your industry. Below, we’re going to talk about six reasons to include content marketing in your strategy. Let’s get straight

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How to Get Your Holiday Cottage Listed on Google Vacation Rentals

SEO

Chart your Google Vacation Rentals journey with this step-by-step guide. Learn about its functionality, benefits, and how you can integrate your holiday home into Google’s platform.

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Top Tourism Trends for 2024 | What Visitors are Looking for This Year

Digital Marketing

From the rise of eco-friendly travel to the resurgence of last-minute bookings, the travel industry is always adapting to meet the demands of visitors. See our top tourism trends for 2024.

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