New Year, New Website? How To Know If It’s Time For A Website Redesign
The New Year is a time to take stock of business and assess what marketing channels are working and which need some work. As the cornerstone of all digital marketing efforts, a business website has to do a lot of heavy lifting in terms of customer attraction, engagement and conversion. When your website was new, […]
10 Stats That Outline the Benefits of Content Marketing
Content marketing is a long game that requires focus and dedication. And unlike a paid ad campaign with an easy-to-track cost per click, the results can be hard to analyse. Taken together, these factors can lead some people to think that content marketing just isn’t worth it. But to create enough quality content for a […]
Why and How to Add Subtitles to Marketing Videos
When it comes to video creation, the importance of subtitles is often overlooked. It’s natural to post and promote a video once the content is ready to view. But those who fail to add subtitles to their marketing videos are missing out. In our multi-tasking world, few of us sit down at our computers to […]
How COVID-19 has Changed Consumer Behaviour and What Businesses can do to Respond
Life has changed immeasurably since the outbreak of COVID-19. The pandemic has substantially altered the way we live, work, and play. This is also true of the way we consume goods and services. As a result, businesses have also seen a shift in the way they reach and talk to potential customers. What worked before […]
5 Easy Ways to Create More Video Content For Your Marketing
We all know that video is important for marketing, yet very few businesses get around to creating it. There is a belief that it is difficult, time-consuming and costly to create videos. However, we can no longer ignore the importance of video content in our marketing efforts. Statistic after statistic says that video is where […]
5 Reasons Why You Should Publish Long-form Content
Bloggers, journalists and content producers have argued for years over the optimal length of online content. Some like to keep an article short, direct, to the point and easier to read; while others favour in-depth material that keeps eyes on the page for longer. In today’s world of bite-sized social posts, it may be tempting […]
Five Digital Marketing Trends to Follow in 2020
2020 is here already. It’s that time of year when we assess our business plans and develop new marketing strategies to reach more potential customers than the previous year. Some digital marketing methods will always be necessary. Some of the most important include SEO, content marketing and digital PR. However, it pays to keep up-to-date […]
Try Audio and Video Content to Stand out from the Crowd
There’s nothing new about audio and video content. Companies have been using audio visual material to promote their products and services for decades. But the rise of the internet and social media has made it easier and more effective to use these methods to communicate a business message to potential customers. “Social media sites and […]
Five Fantastic Tools To Help With Team Communication
Getting your team on the same page can seem like a daunting task in the best of times, and impossible in the worst. But getting team communication flowing openly and smoothly is one of the highest ROI things you can invest in at your business. Here are five tools you can use to improve team […]
7 Obsolete SEO Tactics You’re Wasting Your Time On
There are some great tips in this article on what works and what doesn’t in modern day SEO.
