2020 is here already. It’s that time of year when we assess our business plans and develop new marketing strategies to reach more potential customers than the previous year. Some digital marketing methods will always be necessary. Some of the most important include SEO, content marketing and digital PR. However, it pays to keep up-to-date …
There’s nothing new about audio and video content. Companies have been using audio visual material to promote their products and services for decades. But the rise of the internet and social media has made it easier and more effective to use these methods to communicate a business message to potential customers. “Social media sites and …
Try Audio and Video Content to Stand out from the Crowd Read More »
Getting your team on the same page can seem like a daunting task in the best of times, and impossible in the worst. But getting team communication flowing openly and smoothly is one of the highest ROI things you can invest in at your business. Here are five tools you can use to improve team …
Five Fantastic Tools To Help With Team Communication Read More »
Any seasoned traveller knows the value of customer reviews when planning the next trip. We know that the difference between a great holiday and the trip from hell can rest on the choice of accommodation, and we also know that hotels and resorts can… well, they can take a few liberties with the descriptions of …
How to Collect Reviews for Your Tourism Business Read More »
Website owners beware. Google is on the warpath again. This time the search engine giant wants websites to be more mobile-friendly. And it’s deadly serious. From April 21st Google will start rolling out a major update to reward websites that are mobile-friendly with higher rankings in mobile search results. This means that owners of websites …
Google’s Mobile Search Update – Time to Get Responsive Read More »
This article raises some good issues about the state of SEO and the need to diversify marketing efforts for ‘bigger picture’ success. If you’re in to SEO you probably know about these techniques before. But often we see these techniques ignored as companies tend to only cover the basics of optimisation. The interesting suggests Semantic SEO, Holistic …
Google sent a shockwave through the PR industry with a link scheme update that enforced new guidelines within press releases. Elliot Walker‘s insight: This article contains some good points on the effectiveness of press release distribution for SEO. The key take-away from this is that companies should write good quality, newsworthy releases intended to be …
PR & SEO – The Aftermath of the Link Scheme Update Read More »
It’s easy to get lost in the technicalities of SEO. So it’s refreshing to see this cute little video which lays out the basics of SEO very simply. It’s well worth a watch.
The growth and ubiquity of the smartphone means that local SEO is more important than ever, and some of the techniques for improving rankings are very simple, and free. Elliot Walker‘s insight: This is a great no nonsense guide to the core basics of local SEO from fantastic digital marketing resource Econsultancy. There’s a superb visual …
We all know by now that people rely heavily on the search engines to locate local services and products and there all kinds of strategies for grabbing attention for your local business at the top of the search engines. But how can we tailor the content on our websites to perform better for local searches? Below is …
