There are so many ways to attract customers nowadays, it’s difficult not to feel overloaded. While the tried and tested content marketing methods such as blogging, PR, guest posts and social media are as important today as they ever were, there are many other ways to connect with potential customers. To keep your business competitive, …
Content marketing is a long game that requires focus and dedication. And unlike a paid ad campaign with an easy-to-track cost per click, the results can be hard to analyse. Taken together, these factors can lead some people to think that content marketing just isn’t worth it. But to create enough quality content for a …
10 Stats That Outline the Benefits of Content Marketing Read More »
When it comes to video creation, the importance of subtitles is often overlooked. It’s natural to post and promote a video once the content is ready to view. But those who fail to add subtitles to their marketing videos are missing out. In our multi-tasking world, few of us sit down at our computers to …
Why and How to Add Subtitles to Marketing Videos Read More »
We all know that video is important for marketing, yet very few businesses get around to creating it. There is a belief that it is difficult, time-consuming and costly to create videos. However, we can no longer ignore the importance of video content in our marketing efforts. Statistic after statistic says that video is where …
5 Easy Ways to Create More Video Content For Your Marketing Read More »
Bloggers, journalists and content producers have argued for years over the optimal length of online content. Some like to keep an article short, direct, to the point and easier to read; while others favour in-depth material that keeps eyes on the page for longer. In today’s world of bite-sized social posts, it may be tempting …
5 Reasons Why You Should Publish Long-form Content Read More »
There’s nothing new about audio and video content. Companies have been using audio visual material to promote their products and services for decades. But the rise of the internet and social media has made it easier and more effective to use these methods to communicate a business message to potential customers. “Social media sites and …
Try Audio and Video Content to Stand out from the Crowd Read More »
We all know by now that people rely heavily on the search engines to locate local services and products and there all kinds of strategies for grabbing attention for your local business at the top of the search engines. But how can we tailor the content on our websites to perform better for local searches? Below is …
The marketing team at Net Affinity have put together 14 Hotel Marketing trends for 2014 to keep you up to date with developments in Digital Marketing to help you get ahead of the curve with your digital marketing strategy. Elliot Walker‘s insight: This is a great infographic with a concise selection of trends and tips …
14 Hotel Marketing Trends for 2014 An Infographic Read More »
