As a marketing strategist who’s spent the last two decades working with travel and tourism brands, I’ve witnessed countless companies pour resources into traditional SEO tactics. They optimise keywords like “best hotels in Barcelona” and chase backlinks from travel blogs, only to watch their competitors with stronger brands effortlessly outrank them. The uncomfortable truth I’ve […]
Email marketing is a crucial part of running any business today. For an effective email marketing campaign, you need to be able to write an email that achieves a good conversion rate. However, this process doesn’t have to be intimidating. We’ve gathered the most important tips to help you craft that perfect email. Choose an
How to Write an Email That Converts – From the Subject Line to the CTA Read More »
From the rise of eco-friendly travel to the resurgence of last-minute bookings, the travel industry is always adapting to meet the demands of visitors. See our top tourism trends for 2024.
Top Tourism Trends for 2024 | What Visitors are Looking for This Year Read More »
The global pandemic turned the world upside down last year. Before March 2020, life was chugging along as usual, and businesses were working through their marketing strategy to reach their annual goals. But then, out of the blue, COVID-19 had us locked down in our homes, just trying to figure out how to keep business
Digital Marketing Trends for the Covid-19 Era Read More »
Chances are, you and your marketing team have had your world turned upside-down due to Covid-19. But although you may have had to adjust to remote work, there are some ways to make your “new normal” more productive and efficient. Let’s go over 7 tips for productive remote marketing so you can get back to
Top Tips for Productive Remote Marketing Read More »
Life has changed immeasurably since the outbreak of COVID-19. The pandemic has substantially altered the way we live, work, and play. This is also true of the way we consume goods and services. As a result, businesses have also seen a shift in the way they reach and talk to potential customers. What worked before
How COVID-19 has Changed Consumer Behaviour and What Businesses can do to Respond Read More »
2020 is here already. It’s that time of year when we assess our business plans and develop new marketing strategies to reach more potential customers than the previous year. Some digital marketing methods will always be necessary. Some of the most important include SEO, content marketing and digital PR. However, it pays to keep up-to-date
Five Digital Marketing Trends to Follow in 2020 Read More »
