Digital Marketing Trends

Five Digital Marketing Trends to Follow in 2020

2020 is here already. It’s that time of year when we assess our business plans and develop new marketing strategies to reach more potential customers than the previous year.

Some digital marketing methods will always be necessary. Some of the most important include SEO, content marketing and digital PR.

However, it pays to keep up-to-date with emerging digital marketing trends to see what additional strategies you can employ to attract and gain more business.

Here are the five trends that we think will dominate the digital marketing landscape in 2020.

1. Voice Search

According to ComScore, 50% of all searches could be activated by 2020. That means you need to have a strategy for ‘voice SEO’.

This is unbelievable. We’re so used to typing things into the search engines, that the rise of voice search has taken us by surprise. But it makes sense when you think of it. It’s so much easier and more effective, and has been quickly adopted by the youth market.

However, ranking in the voice search engines, and responding to voice-based queries in a way that’s useful to the searcher, creates a new set of challenges that you’ll need to respond to.

Voice searches tend to be more ‘long-tail’, and your content will need to be appropriately detailed with natural language to work as a voice-based response.

Voice search queries are long tail

Source: Campaignlive.co.uk

But hey, these new challenges also create a whole new set of opportunities and if you think carefully about your written content you wil be successful in voice search in no time.

2. Social Messaging for Business

Social messaging has already gone way passed a tipping point in terms of mainstream usage. In fact, more people are now using messaging apps than they are social networks!

WhatsApp, Messenger and live chat apps allow customers to communicate with you directly and ask questions about your product or service immediately. It’s the perfect opportunity to sell them on what you have to offer.

This is something businesses need to embrace, or they’ll miss one of the most important channels for getting new leads, engaging with prospects, providing customer service, and generating revenue.

3. Social Commerce and Shoppable Posts

Shoppable posts on Instagram

Although the data available on the impact of Instagram shoppable posts is still pretty thin, we are totally confident that this is going to be THE major ecommerce development of 2020.

Instagram now has roughly 1 billion monthly users, and the Instagram community will clearly buy from accounts that influence them (just ask Kylie Jenner, who became the world’s youngest self-made billionaire largely due to her 175 million fans).

In a report from BigCommerce.com, brands with access to Instagram Shoppable Posts have seen as much as 1,416% growth in traffic and 20% growth in sales when launching their products on shoppable posts.

Social commerce is here and it’s only going to gain momentum. We expect to see Facebook launch a similar in-app shopping function at some point this year.

4. Live Video

Live video for marketing

Live video is booming. According to MediaKix, live streaming was a $30 billion industry in 2015, and is expected to grow to $124 billion by 2025

Just about every industry – fashion, sports, entertainment, news, gaming, shopping, and more – are finding ways to engage massive audiences with live video.

If you are convinced, here are 62 stats about live streaming that will surely change your mind!

5. More Artificial Intelligence in Marketing

Artificial intelligence for marketing

Once a novelty of the distant future, AI is about to become a part of our everyday lives, and marketing is one of the first industries to be impacted.

Why?

Because there are a lot of smart companies betting that AI will be able to create better content and build and manage more effective marketing campaigns than humans can, and at a fraction of the cost.

It’s already happening, and we predict it’s going to accelerate rapidly in 2020.


Digital marketing can be a minefield. It’s difficult to keep up with emerging trends and work out what’s happening and what’s not. Talk to us to discover where you should focus your efforts for the best return on investment.

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