How to Get Your Travel Business Found by AI Search: A Guide to GEO

If you’ve noticed your website traffic shifting lately, you’re not alone. The way people search for holidays is changing dramatically. Instead of typing “Devon holiday cottages” into Google and scrolling through ten blue links, travellers are now asking ChatGPT, Claude, Perplexity, or Google’s AI Overviews questions like “Where should I stay in Devon with my

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The Travel SEO Secret No One’s Talking About – Why Brand Strength is Your Marketing Secret Weapon

SEO, Digital Marketing, Digital PR, Reputation

As a marketing strategist who’s spent the last two decades working with travel and tourism brands, I’ve witnessed countless companies pour resources into traditional SEO tactics. They optimise keywords like “best hotels in Barcelona” and chase backlinks from travel blogs, only to watch their competitors with stronger brands effortlessly outrank them. The uncomfortable truth I’ve

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How Travel & Tourism Companies Can Use Digital PR to Gain Huge Coverage

Digital PR

The travel industry is a whirlwind! Everyone’s vying for attention, from cosy B&Bs to sprawling resorts. But how do you cut through the noise and actually get noticed? That’s where the magic of digital PR comes in. It’s not just about press releases; it’s about crafting compelling stories that capture the imagination and drive real

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How to Get Your Holiday Cottage Listed on Google Vacation Rentals

SEO

Chart your Google Vacation Rentals journey with this step-by-step guide. Learn about its functionality, benefits, and how you can integrate your holiday home into Google’s platform.

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Top Tourism Trends for 2024 | What Visitors are Looking for This Year

Digital Marketing

From the rise of eco-friendly travel to the resurgence of last-minute bookings, the travel industry is always adapting to meet the demands of visitors. See our top tourism trends for 2024.

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7 SEO Tactics for Improving Your Tourism Website Rankings

SEO

As a tourism business owner, you’re likely always searching for the best ways to reach customers and to be seen in the right place at the right time. Tourists have many options at their disposal, but most will turn towards online research via Google to decide what services to choose for an upcoming trip. One

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What Is Local SEO And Why Is It Important For Your Business?

Local SEO

For many small businesses, SEO can seem like a daunting task. How on earth are you supposed to compete with larger companies with dedicated teams and far more resources at their disposal? However, local SEO offers an opportunity to slide past bigger competitors and gain a slice of search engine real estate. In this article,

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Digital Marketing Trends for the Covid-19 Era

Digital Marketing

The global pandemic turned the world upside down last year. Before March 2020, life was chugging along as usual, and businesses were working through their marketing strategy to reach their annual goals. But then, out of the blue, COVID-19 had us locked down in our homes, just trying to figure out how to keep business

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Top Tips for Productive Remote Marketing

Digital Marketing

Chances are, you and your marketing team have had your world turned upside-down due to Covid-19. But although you may have had to adjust to remote work, there are some ways to make your “new normal” more productive and efficient. Let’s go over 7 tips for productive remote marketing so you can get back to

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7 Content Marketing Trends to Consider in 2021

Content Marketing

There are so many ways to attract customers nowadays, it’s difficult not to feel overloaded. While the tried and tested content marketing methods such as blogging, PR, guest posts and social media are as important today as they ever were, there are many other ways to connect with potential customers. To keep your business competitive,

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Elliot Walker