14 Hotel Marketing Trends for 2014 An Infographic

This is a great infographic with a concise selection of trends and tips for successful hotel and tourism marketing in 2014. The need for mobile or responsive websites is now a given but worth re-iterating as we approach a new season. Major digital marketing developments to look out for this year include :

• greater emphasis on contextual content to drive searchers to your website;
• meta search optimisation for reach across multiple platforms and travel sites;
• growing importance of Google+ as the predominant social platform for essential promotional tools for tourism businesses;
• huge opportunities to use geo targeting to attract, reach and retain potential visitors whether on mobile or desktop.