The growth and ubiquity of the smartphone means that local SEO is more important than ever, and some of the techniques for improving rankings are very simple, and free.
Elliot Walker‘s insight:
This is a great no nonsense guide to the core basics of local SEO from fantastic digital marketing resource Econsultancy.
There’s a superb visual guide to setting up your web pages to target specific business locations. It also re-iterates the imporance of NAP (name, address, phone number) consistency on your website, Google+ Local listing and wherever your company is listed online. It also reminds you to keep your local SEO efforts natural and to avoid spammy or fake practrices, as these will inevitably backfire in the long-run.
Overall, this a good quick-glance guide to make sure you are on the right track with your local SEO. Well worth a read.