As a marketing strategist who’s spent the last two decades working with travel and tourism brands, I’ve witnessed countless companies pour resources into traditional SEO tactics. They optimise keywords like “best hotels in Barcelona” and chase backlinks from travel blogs, only to watch their competitors with stronger brands effortlessly outrank them. The uncomfortable truth I’ve
The travel industry is a whirlwind! Everyone’s vying for attention, from cosy B&Bs to sprawling resorts. But how do you cut through the noise and actually get noticed? That’s where the magic of digital PR comes in. It’s not just about press releases; it’s about crafting compelling stories that capture the imagination and drive real
How Travel & Tourism Companies Can Use Digital PR to Gain Huge Coverage Read More »
Chart your Google Vacation Rentals journey with this step-by-step guide. Learn about its functionality, benefits, and how you can integrate your holiday home into Google’s platform.
How to Get Your Holiday Cottage Listed on Google Vacation Rentals Read More »
From the rise of eco-friendly travel to the resurgence of last-minute bookings, the travel industry is always adapting to meet the demands of visitors. See our top tourism trends for 2024.
Top Tourism Trends for 2024 | What Visitors are Looking for This Year Read More »
As a tourism business owner, you’re likely always searching for the best ways to reach customers and to be seen in the right place at the right time. Tourists have many options at their disposal, but most will turn towards online research via Google to decide what services to choose for an upcoming trip. One
7 SEO Tactics for Improving Your Tourism Website Rankings Read More »
For many small businesses, SEO can seem like a daunting task. How on earth are you supposed to compete with larger companies with dedicated teams and far more resources at their disposal? However, local SEO offers an opportunity to slide past bigger competitors and gain a slice of search engine real estate. In this article,
What Is Local SEO And Why Is It Important For Your Business? Read More »
The global pandemic turned the world upside down last year. Before March 2020, life was chugging along as usual, and businesses were working through their marketing strategy to reach their annual goals. But then, out of the blue, COVID-19 had us locked down in our homes, just trying to figure out how to keep business
Digital Marketing Trends for the Covid-19 Era Read More »
Chances are, you and your marketing team have had your world turned upside-down due to Covid-19. But although you may have had to adjust to remote work, there are some ways to make your “new normal” more productive and efficient. Let’s go over 7 tips for productive remote marketing so you can get back to
Top Tips for Productive Remote Marketing Read More »
There are so many ways to attract customers nowadays, it’s difficult not to feel overloaded. While the tried and tested content marketing methods such as blogging, PR, guest posts and social media are as important today as they ever were, there are many other ways to connect with potential customers. To keep your business competitive,
7 Content Marketing Trends to Consider in 2021 Read More »
The New Year is a time to take stock of business and assess what marketing channels are working and which need some work. As the cornerstone of all digital marketing efforts, a business website has to do a lot of heavy lifting in terms of customer attraction, engagement and conversion. When your website was new,
New Year, New Website? How To Know If It’s Time For A Website Redesign Read More »
