Terms & Conditions
These terms govern the use of our website, digital audits, and professional search marketing services provided by Coast 360 Digital Marketing to independent holiday letting agencies and tourism operators.
1. About Us & Agreement to Terms
These Terms & Conditions ("Terms") constitute a legally binding agreement between you (the "Client", "you") and Coast 360 Digital Marketing ("Coast 360", "we", "us", "our").
2. Scope of Professional Services
Coast 360 provides specialist digital consultancy and performance marketing services for the UK tourism and hospitality sector, including:
- Search Engine Optimisation (SEO) & Technical Schema
- Generative Engine Optimisation (GEO) & AI Search
- Social Search Optimisation (SSO) on Instagram & TikTok
- Digital PR, High-Authority Press & Media Citations
- Destination Content Writing & Regional Hub Strategies
- Holiday Rental Web Design & Booking Architecture
Specific deliverables, milestones, timeframes, and fees are defined in individual proposals or Statements of Work ("SOW") executed between Coast 360 and the Client.
3. Client Responsibilities & Cooperation
Successful campaign delivery requires active collaboration. The Client agrees to:
- Provide timely access to web management platforms, Google Search Console, Google Analytics, and relevant CMS installations.
- Ensure all property data, rates, photographs, and business descriptions provided to Coast 360 are accurate and legally compliant.
- Review and sign off on editorial copywriting, PR pitches, and structural site modifications in a reasonable timeframe.
Coast 360 applies rigorous, ethical, white-hat search practices honed over two decades. However, search engines (including Google, Bing) and AI platforms (such as OpenAI, Perplexity, Google Gemini) operate autonomous algorithms that change frequently.
No ethical agency can guarantee permanent or specific position #1 rankings. We guarantee our proven strategic methodology, technical precision, editorial excellence, and senior oversight.
5. Fees, Retainers & Invoicing
Retainer and project fees are set out in the agreed Statement of Work. Unless agreed otherwise in writing:
- Monthly Retainers:Invoiced in advance on the 1st of each calendar month, payable within 14 days of invoice date.
- Project Work:Typically split into an upfront commencement deposit (50%) and milestone completion balance (50%).
- VAT:Applicable taxes are charged in accordance with UK statutory regulations.
6. Intellectual Property Rights
Upon full payment of all corresponding invoices, all bespoke editorial content, bespoke website designs, and published campaign assets produced specifically for the Client transfer to the Client.
Coast 360 retains proprietary rights over internal strategic templates, proprietary software code frameworks, proprietary auditing tools, and methodologies developed independently by Coast 360.
7. Limitation of Liability
To the maximum extent permitted by English law, Coast 360 shall not be liable for any indirect, special, incidental, or consequential damages, loss of business revenue, loss of booking margins, or third-party platform algorithm fluctuations.
Our total aggregate liability under any contract shall be strictly limited to the total fees paid by the Client to Coast 360 in the three (3) months preceding the claim.
8. Governing Law & Jurisdiction
These Terms and any dispute or claim arising out of or in connection with them shall be governed by and construed in accordance with the laws of England and Wales, and the parties submit to the exclusive jurisdiction of the English courts.
Ready to discuss a tailored partnership?
Book a zero-obligation consultation with founder and senior search strategist Elliot Walker.