Coast 360 Digital Marketing
SEARCH EVERYWHERE GUIDES & INSIGHTS

How-To Guides, Search Strategies & Direct Booking Insights

Your home for actionable search marketing guides, AI search tactics, regional travel content strategies, and commercial advice built exclusively for independent holiday cottages and tourism brands.

Topic Filters

Filter by Core Service Areas

Showing 14 articles
How to Get Your Travel Business Found by AI Search: A Guide to GEO
AI Search & GEO
6 min read
18 Oct 2026AI Search & GEO

As holidaymakers swap search links for conversational AI, standard SEO is no longer enough. Read on to discover how GEO gets your portfolio recommended and booked.

How to Get Your Holiday Cottage Listed on Google Vacation Rentals
Core SEO
7 min read
24 Sep 2026Core SEO

Chart your Google Vacation Rentals journey with this step-by-step guide. Learn about its functionality, benefits, and how you can integrate your holiday home into Google's platform.

How Travel & Tourism Companies Can Use Digital PR to Gain Huge Coverage
Digital PR
6 min read
16 Aug 2026Digital PR

Discover how travel and tourism businesses can leverage digital PR to gain massive coverage, boost bookings, and stand out from the competition in 2025

The Travel SEO Secret No One's Talking About – Why Brand Strength is Your Marketing Secret Weapon
Core SEO
5 min read
2 Jul 2026Core SEO

Learn why brand strength should be one of your top SEO priorities, plus tips on how to build it in the competitive travel market.

10 Reasons Why Your Business Should be Blogging
Destination Content
6 min read
14 May 2026Destination Content

Blogging can help your business more than you can ever think of. Find out the reasons why.

How to Audit Your Small Business’s Website and Why It Matters
Website Design
8 min read
20 Mar 2026Website Design

Website audits is an importante step to make sure that your website converts. Let us help you understand how it works and affects your small business.

Tourism Website SEO: 7 Tactics for Improving Your Ranking
Core SEO
7 min read
22 Jan 2026Core SEO

If you want to improve your tourism website ranking and attract future travelers, then you need to try these 8 SEO focused tactics.

How to Write an Email That Converts – From the Subject Line to the CTA
Destination Content
5 min read
18 Nov 2025Destination Content

Email marketing is a crucial part of running any business today. Let us help you write that email that achieves a good conversion rate. Here are our most important tips.

6 Reasons To Include Content Marketing In Your Strategy
Destination Content
5 min read
16 Sep 2025Destination Content

Content is ‘king’, therefore content marketing is on the top. Read on to know how to include content marketing in your business strategy.

5 Easy Ways to Create More Video Content For Your Marketing
Destination Content
5 min read
18 Mar 2025Destination Content

Video is a key component of content marketing. To help you get more video content for your marketing we compiled five easy ways to up your video content creation.

What Is Local SEO And Why Is It Important For Your Business?
Core SEO
6 min read
17 Sep 2024Core SEO

So what is local SEO? Find out what it is, why it's important and discover tips to improve your local SEO strategy for better search engine results.

New Year, New Website? How To Know If It’s Time For A Website Redesign
Website Design
6 min read
16 Jul 2024Website Design

As we enter a new year, now is the time to assess if your website is up to scratch. But before you revamp your website, check it with these 7 criteria.

What Is Domain Authority And How Can It Help Guide Your SEO?
Digital PR
5 min read
14 May 2024Digital PR

Domain authority is an often misunderstood concept, but is it really important to your rankings? Here’s what domain authority actually is and what you can do to increase it.

Top Tourism Trends for 2024 | What Visitors are Looking for This Year
Destination Content
6 min read
20 Feb 2024Destination Content

From the rise of eco-friendly travel to the resurgence of last-minute bookings, the travel industry is always adapting to meet the demands of visitors. See our top tourism trends for 2024.

Turn Knowledge into Bookings

Need help implementing these strategies on your tourism website?

Every portfolio is distinct. Request a complimentary Search Everywhere Visibility Review and get senior strategic analysis of your website speed, entity authority, local map pack positioning, and conversational AI readiness.