Privacy Policy
Coast 360 Digital Marketing is committed to safeguarding your privacy and treating all personal data with complete transparency, integrity, and confidentiality in accordance with the UK Data Protection Act 2018 and UK GDPR.
1. Who We Are & Data Controller Details
This Privacy Policy applies to the services and website operated by Coast 360 Digital Marketing. For the purpose of UK data protection legislation, the Data Controller is Coast 360 Digital Marketing.
2. Information We Collect
We collect personal information directly from you when you enquire about our search marketing services, submit an enquiry form, request a Visibility Review, or use our interactive tools:
- Identity & Contact Data: Full name, business email address, phone number, and business/agency name.
- Business & Portfolio Data: Website URL, portfolio size (number of holiday cottages or accommodation units), current booking systems, and marketing goals.
- Technical & Usage Data: Internet protocol (IP) address, browser type, operating system, and browsing activity collected through aggregated analytical cookies.
3. How We Use Your Information & Legal Basis
We process your personal data under the following lawful grounds established under Article 6 of the UK GDPR:
- Contract & Pre-Contract:To evaluate your website, prepare bespoke audit roadmaps, formulate proposals, and fulfill agreed search marketing contracts.
- Legitimate Interests:To respond to incoming enquiries, maintain professional client records, enhance our digital performance, and protect our systems against fraud or abuse.
- Consent:Where you have explicitly opted into receiving our newsletter, destination case studies, or strategic search guides. You may withdraw consent at any time.
Coast 360 Digital Marketing will never sell, lease, or rent your personal information to corporate advertisers, data brokers, or third-party mailing lists. Your data is strictly shared with trusted technical sub-processors (such as secure hosting providers and cloud communication suites) only as necessary to perform contracted marketing services.
5. Data Retention & Security Standards
We employ appropriate technical and organizational measures, including TLS/SSL encryption, secure server architecture, and least-privilege administrative access, to protect your personal information against accidental loss, unauthorized access, alteration, or disclosure.
We retain client project data for the duration of the commercial relationship plus 6 years in accordance with UK statutory accounting and tax requirements, after which it is securely destroyed.
6. Your Rights Under UK GDPR
Under UK data protection law, you possess individual statutory rights concerning your personal information, including:
- Right of AccessRequest a copy of the personal data we hold about you.
- Right to RectificationRequest correction of inaccurate or incomplete information.
- Right to Erasure ("Be Forgotten")Request deletion of your personal data where retention is no longer justified.
- Right to Object & RestrictObject to processing based on legitimate interests or direct communications.
To exercise any of these rights, please email us directly at [email protected]. We respond to all verified requests within one calendar month at no charge. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.
7. Cookies & Web Analytics
Our website uses standard essential cookies to maintain application stability, security, and responsive UI elements. Aggregated analytics help us understand how tourism operators navigate our site so we can refine our strategic guides and case studies. You can manage cookie preferences directly through your browser settings.
Questions regarding our data protection standards?
Reach out to our leadership team directly at our North Cornwall office.