Interactive Profit Model

Calculate OTA Commission Cost

When third-party booking portals intercept your guests on local search, they charge heavy commissions on bookings that could have been yours directly. Adjust your portfolio metrics below to see your annual commission leak and direct profit potential.

1. Your Portfolio Metrics

Enter your property volume and typical annual booking values.

5 properties
1 unit15 units30 units50+ units
£35,000 / year
£15k£50k£85k£120k+
75% OTA (25% Direct)
20% (Mostly Direct)50%75% (Typical Agency)95% (High Dependence)
18%
12% (Lowest portal tier)18% (Average blended)25% (High rate + channel manager)
Total Estimated Gross Portfolio Turnover:£175,000 / year
Annual Commission Surrendered
£23,625

Paid every single year to third-party portals on £131,250 of bookings.

3-Year Compounded Drain:
£70,875

Capital that could be directly reinvested in your property owners, staff, and website.

Your Direct Booking Dividend

What happens to your bottom line when search brings guests straight to your domain:

Shift 20% to Direct
Achievable with foundational SEO
+£4,725/yr
Shift 35% to Direct
With full Search Everywhere System
+£8,269/yr
Shift 50% to Direct
Target for mature independent brands
+£11,813/yr

Why Independent Stay Brands Are Reclaiming Direct Bookings

Commission fees are only part of the problem. Portals introduce structural risks to your business.

You Own the Guest Relationship

OTAs mask guest contact details, preventing you from marketing repeat stays or nurturing seasonal loyalty. Direct bookers belong to you forever.

Protect Shoulder Season Occupancy

Portals only promote your properties when search volume is naturally peaking. Direct search engines capture off-peak autumn and winter guests year-round.

Attract Quality Property Owners

If you are a cottage agency, owners want proof that you can generate direct demand rather than simply uploading their home to third-party portals.

Ready to see exactly where your guests are currently searching?
Coast 360 Digital Marketing· Newquay, Cornwall