Elliot Walker

Two decades of organic search leadership in UK travel and hospitality.

Elliot Walker founded Coast 360 in Cornwall in 2005 with a clear purpose: to give independent holiday cottage agencies, regional stay portfolios, and tourism businesses the senior search strategy needed to compete and win online. With a professional background in travel journalism and digital publishing, he approaches search marketing through the lens of authentic storytelling and destination insight rather than generic agency tactics.

Having steered independent brands safely through every major search evolution over the past twenty years, from early index updates through Panda, Penguin, Helpful Content, and today's AI Overviews, his philosophy has remained constant: sustainable organic growth is built on durable entity authority, technical precision, and genuine regional credibility, never short-term algorithmic gimmicks.

Pioneering Generative Engine Optimisation (GEO)

As travellers increasingly research trips across conversational platforms like ChatGPT, Perplexity, and Google AI Overviews, Elliot leads Coast 360's Search Everywhere methodology. His strategic focus centres on Generative Engine Optimisation (GEO), structuring brand entities, digital PR citations, and machine-readable data so conversational search engines actively recommend independent accommodation providers over corporate aggregators.

Hands-on direction and commercial empathy

A defining standard at Coast 360 is that Elliot remains actively involved in every client partnership. Clients work directly with a senior strategist who has spent two decades in tourism search, ensuring strategic decisions are grounded in commercial reality.

Living and working in Cornwall, Elliot understands the seasonal pressures, distribution challenges, and margin demands of the coastal visitor economy, bringing genuine commercial empathy and practical focus to every partnership.