Simply Sea Views

Specialist travel company company achieves top national rankings

Simply Sea Views approached us to help position their website as the leading source of information on cottages and holiday homes by the sea. The company is unique in that it only promotes holiday homes with clear sea views. They had plenty of properties but lacked the website authority required to rank in the search engines for highly competitive search terms. We helped turn the site around so it became prominently positioned and could be found when people were looking for beach cottages and coastal retreats.

Client:
Simply Sea Views

Industry:
Holiday accommodation

Fields of Work:
Search Engine Optimisation, Content Marketing, Digital PR

The Solution

Working with the company owner to improve site architecture and speed, we embarked on a tourism SEO campaign that quickly gained traction in the search engines.

With a mix of link-building, guest posts and digital PR we helped position Simply Sea Views at the top of Google.

The partnership has grown over the past four years and Coast 360 is now an integral part of the development team. As well as optimisation work, our Cornwall SEO team helps steer content strategy and create blog posts for the ever-expanding brand.

Visit website: simplyseaviews.co.uk

The Results

The site quickly grew from a standstill to a website attracting tens then hundreds of thousands of unique visitors per month, the majority of which arrived through search engines. The site appears at the top for many lucrative search terms including “sea view cottages”, “beach cottages” and “cottages by the sea”.

• 3044% increase in website traffic
• Traffic peak of 244,000 unique users per month
• 50% growth in bookings each year
• #1 in Google for multiple high value key phrases
• Ranks first page for thousands of relevant key phrases
• High performing blog posts
• Coverage in authoritative online publications