Harbour Holidays

Leading Holiday Cottage Agency Dominates Local Search Landscape

Harbour Holidays approached us to enhance their online presence and solidify their position as the premier holiday cottage agency serving the picturesque Padstow area of Cornwall. While Harbour Holidays boasted a fantastic portfolio of properties, they sought to amplify their visibility and attract a larger audience searching for coastal getaways. Our collaboration aimed to ensure they consistently ranked at the top for highly competitive search terms, directly translating to increased bookings and brand recognition.

Client:
Harbour Holidays

Industry:
Holiday accommodation

Fields of Work:
Search Engine Optimisation, Content Marketing, Copywriting, Pay-Per-Click Advertising, Analytics

The Solution

We developed and implemented a comprehensive digital marketing strategy for Harbour Holidays, focused on optimising their search engine presence, engaging customers with valuable content, and driving immediate traffic through paid ads.

Our integrated approach encompassed:

• Search Engine Optimisation (SEO): Enhancing site architecture, speed, and keyword rankings for Padstow and Cornwall holiday rentals.
• Content Marketing: Publishing engaging blog posts to attract organic traffic and establish local expertise.
• Pay-Per-Click (PPC) Advertising: Managing targeted campaigns to ensure prominent visibility for key booking searches.
• Analytics & Conversion Tracking: Implementing advanced tracking to measure conversions, booking values, property names, and cost per conversion, allowing for continuous optimisation.

Our close partnership has continued over the years, and we are now involved in the development of their new website, including supplying a content style guide and rewriting service pages for clarity, character and conversion.

This holistic approach has secured Harbour Holidays’ top rankings and high visibility, making them the natural choice for Padstow holidays.

Visit website: harbourholidays.co.uk

The Results

Our ongoing partnership has propelled Harbour Holidays to new heights, delivering significant growth in website traffic, bookings, and overall online presence.

• 150% increase in organic website traffic in the first year.
• Monthly traffic peak of 27,000 active users, with 73% originating from search engines.
• 20% annual growth in direct bookings.
• Top 3 rankings in Google for numerous high-value key phrases, including “Padstow cottages,” “Padstow holiday homes”, and “holiday accommodation in Padstow”.
• First-page rankings for hundreds of relevant long-tail keywords, capturing diverse search queries.
• High-performing blog posts consistently ranking in the top 3 for informative search terms, generating significant engagement and establishing the company as an authority in the local area.
• Reduced Cost Per Acquisition (CPA) by 30% through optimised PPC campaigns, thanks to precise conversion tracking.