TOURISM DIGITAL PR

Digital PR is all about gaining online coverage for your business to raise brand awareness and generate links for your website.

Digital PR is an important part of an SEO strategy as links from major publications and authoritative websites can help improve search engine rankings and establish your brand as a key player in your location.

Digital PR can also help you reach new audiences of potential holidaymakers who may never have heard about your business or thought about visiting your area.

Digital PR is usually done as part of an ongoing SEO campaign as they work very well together. 

However we can also write and distribute individual press releases, and conduct one-off campaigns to support your wider marketing efforts.

Ongoing campaigns start at £750 per month, while press releases can be supplied for as little as £150 each.

Digital PR is primarily concerned with gaining online coverage, so your business has good visibility on the internet.

Traditional PR has a much wider remit to include print publications and broadcast media.

Unfortunately coverage is never guaranteed. We use our experience and judgement to create timely and newsworthy stories and comments that are highly likely to get published.

Digital PR requires constant, ongoing work to gain the ear of journalists and editors and ensure your brand is top of mind when they are researching features. 

Like most digital marketing, digital PR is most successful as part of a long-term strategy.

A website needs strong backlinks from relevant, authoritative websites to rank well in the search engines.

Backlinks from national news sites and leading travel blogs are among the best links you can possibly get for your business.

They provide a vote of confidence for your site and send signals to Google and the other search engines that your website is worthy of a prominent position in the search results pages.