This is a really useful overview about what Google Authorship is and why we should be adopting into our everyday marketing practices. It’s all about connecting your web properties (websites, blogs etc) to your Google profile so you can be seen as an expert in your business area.
Benefits in brief:
Your mugshot will appear in the search results next to web page listings you’re associated with
Users see a nice,friendly human face and are more inclined to click on the link. You are more noticeable among the other text links. Research suggests a 150% increase in click-through rates
Gives credibility to the content you produce. Google favours content with authorship as it is more likely to be genuine, quality content
Google will show more articles/pages from you, if the user returns to the search results after reading an article by you
Allows you to position yourself as an expert on a subject, supported by your G+ profile, posts and linked content around the web
Your Google+ content and pages carry an authority and get found in the search engines just like any other web pages
For help setting up your Google Authorship to tie in with your search marketing efforts, please contact us.
As professional content curators, creators, and promoters, we’ve all heard about the importance of Google Authorship, and know that, somehow, it does have more benefits than just causing our beautiful faces to show up in search results next to content we’ve published.
Elliot Walker is the founder and director of Coast 360 Digital Marketing. A former journalist and travel content producer for Virgin Media, Elliot has over 15 years of web marketing experience. He is an SEO specialist with expertise in managing website design and content strategy to maximise search rankings.
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