We are in an the “age of the content marketing SEO” as claimed recently in an excellent article in Search Engine Journal. All SEO these days relies on quality, relevant content for both on-site optimisation and off-site promotion. And it’s true that most good SEOs have a background in writing, either as reporters, bloggers or corporate copywriters. They know the value of well researched and crafted material, and can easily drop in important keywords in the right measure to attract the perfect kind of visitors.
This article goes into detail about what makes content writers particularly suitable for SEO, plus the on-page factors where strong writing skills can really make a difference to the performance of a search engine optimisation campaign. In its conclusion the article states, “Today’s SEOs have to be invested in content in order to be truly successful.” Well worth a read!
Elliot Walker is the founder and director of Coast 360 Digital Marketing. A former journalist and travel content producer for Virgin Media, Elliot has over 15 years of web marketing experience. He is an SEO specialist with expertise in managing website design and content strategy to maximise search rankings.
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