Links have become increasingly important for local search since Google’s Pigeon algorithm update, but columnist Greg Gifford reminds us that local link building tactics differ from “traditional” ones in important ways.
When rolling out a local search marketing campaign, concentrate on gaining links from the most relevant sites. Sometimes these are not the large authority sites we may naturally go after. Sometimes the most locally relevant sites are those of organisations in the local community.
If they serve the same niche, then great. But just the fact that they are in the same location makes them relevant and valuable for local link-building. The local Chamber of Commerce, newspaper or community portal are useful examples. But a link from any any local community sites would be useful.
This article has some great tips on finding and securing links from relevant local sites.
Elliot Walker is the founder and director of Coast 360 Digital Marketing. A former journalist and travel content producer for Virgin Media, Elliot has over 15 years of web marketing experience. He is an SEO specialist with expertise in managing website design and content strategy to maximise search rankings.
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