Blogging

10 Stats That Outline the Benefits of Content Marketing

10 Stats That Outline the Benefits of Content Marketing

Content marketing is a long game that requires focus and dedication. And unlike a paid ad campaign with an easy-to-track cost per click, the results can be hard to analyse. Taken together, these factors can lead some people to think that content marketing just isn’t worth it. But to create enough quality content for a […]

5 Reasons Why You Should Publish Long-form Content

5 Reasons Why You Should Publish Long-form Content

Bloggers, journalists and content producers have argued for years over the optimal length of online content. Some like to keep an article short, direct, to the point and easier to read; while others favour in-depth material that keeps eyes on the page for longer. In today’s world of bite-sized social posts, it may be tempting […]

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