We have to stop using the term “keyword” as much as we can. It will never go away, don’t get me wrong, but our focus has to change. This means speaking differently, reporting differently, and changing the conversation with our clients about their goals.
Elliot Walker‘s insight:
Great insight into the emergence of topic based marketing, as opposed to keyword SEO we are all used to. This is especially important following Google’s Hummingbird update which means Google now looks for the meaning of the overall web page for its search engine rankings.