Category Archives: Content

SEO techniques

SEO Techniques for Bigger Picture Promotion

This article raises some good issues about the state of SEO and the need to diversify marketing efforts for 'bigger picture' success. If you’re…
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Light bulb ideas for content

8 Ways to Generate Blog Content Ideas

Whoever said coming up with blog content ideas is easy must be new to the job. Generating smashing hit subjects on a daily…
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PR and social media marketing

PR & SEO – The Aftermath of the Link Scheme Update

Google sent a shockwave through the PR industry with a link scheme update that enforced new guidelines within press releases.   Elliot Walker's…
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Use Content Marketing to Drive Local SEO

Using Content Marketing to Improve Local SEO

We all know by now that people rely heavily on the search engines to locate local services and products and there all kinds of strategies…
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Tourism reviews for reputation marketing

14 Hotel Marketing Trends for 2014 An Infographic

The marketing team at Net Affinity have put together 14 Hotel Marketing trends for 2014 to keep you up to date with developments…
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15 Rocking Content Marketing Tools

Elliot Walker's insight: This a really useful post collecting some of the most useful content management tools around at the moment. This is…
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The 10 Commandments of Great Copywriting

Follow these tips to help you create clear, concise, lively writing that captures your e-mail readers' attention.   Elliot Walker's insight: Some great…
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Stop Thinking Keywords, Think Topics

See on - Local Web Marketing We have to stop using the term "keyword" as much as we can. It will never…
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broken links SEO

SEO is Not Dead, Long Live Search Engine Optimisation

People I've spoken to recently, quite high up in tourism and travel businesses, have been a bit dismissive of SEO. They've heard on…
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