There are some great tips in this article on what works and what doesn’t in modern day SEO.
Any seasoned traveller knows the value of customer reviews when planning the next trip. We know that the difference between a great holiday and the trip from hell can rest on the choice of accommodation, and we also know that hotels and resorts can… well, they can take a few liberties with the descriptions of […]
Website owners beware. Google is on the warpath again. This time the search engine giant wants websites to be more mobile-friendly. And it’s deadly serious. From April 21st Google will start rolling out a major update to reward websites that are mobile-friendly with higher rankings in mobile search results. This means that owners of websites […]
This article raises some good issues about the state of SEO and the need to diversify marketing efforts for ‘bigger picture’ success. If you’re in to SEO you probably know about these techniques before. But often we see these techniques ignored as companies tend to only cover the basics of optimisation. The interesting suggests Semantic SEO, Holistic […]
Google sent a shockwave through the PR industry with a link scheme update that enforced new guidelines within press releases. Elliot Walker‘s insight: This article contains some good points on the effectiveness of press release distribution for SEO. The key take-away from this is that companies should write good quality, newsworthy releases intended to […]
It’s easy to get lost in the technicalities of SEO. So it’s refreshing to see this cute little video which lays out the basics of SEO very simply. It’s well worth a watch.
The growth and ubiquity of the smartphone means that local SEO is more important than ever, and some of the techniques for improving rankings are very simple, and free. Elliot Walker‘s insight: This is a great no nonsense guide to the core basics of local SEO from fantastic digital marketing resource Econsultancy. There’s a […]
We all know by now that people rely heavily on the search engines to locate local services and products and there all kinds of strategies for grabbing attention for your local business at the top of the search engines. But how can we tailor the content on our websites to perform better for local searches? Below is […]
The marketing team at Net Affinity have put together 14 Hotel Marketing trends for 2014 to keep you up to date with developments in Digital Marketing to help you get ahead of the curve with your digital marketing strategy. Elliot Walker‘s insight: This is a great infographic with a concise selection of trends and […]
See on Scoop.it – Local Web Marketing We have to stop using the term “keyword” as much as we can. It will never go away, don’t get me wrong, but our focus has to change. This means speaking differently, reporting differently, and changing the conversation with our clients about their goals. Elliot Walker‘s insight: […]