7 Obsolete SEO Tactics You’re Wasting Your Time On

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“SEO has changed over the years, and what worked once doesn’t necessarily work now. Some of the old tactics you are using not only will keep your traffic stagnant, but they may actually cause your traffic to drop.”

Source: www.quicksprout.com

There are some great tips in this article on what works and what doesn’t in modern day SEO. Take-aways from this article include:

 

  • Concentrate on quality backlinks rather than quantity. Try to get more backlinks that are relevant to your business from high authority sites.
  • Think more contextually about your SEO copywriting. You no longer have to stuff a page with exact key phrases as Google will determine the context of the page from the copy as a whole.
  • Build up a good following on social platforms and get them to help share your content.
  • Focus on traffic from long-tail key phrases, which is relatively easy to implement with a solid content strategy.
  • You don’t need a lot of pages to rank well. Concentrate on the quality of the pages you do have.

 

Please take the time to read the full article and digest the information. SEO has changed and it’s important to keep up with what’s working now.

Elliot Walker is the founder and director of Coast 360 Digital Marketing. A former journalist and travel content producer for Virgin Media, Elliot has over 15 years of web marketing experience. He is an SEO specialist with expertise in managing website design and content strategy to maximise search rankings.

 

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